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It is not enough that your app is found it has to be found by the right users – users that search for apps like yours. Always get discovered by high-quality and relevant users So no matter how great your app is, if it’s not easily discoverable, you won’t be able to improve the number of installs.
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People can’t download and use your app if they can’t find it. Here is how you can benefit from app store optimization and what results from it you can achieve: Improve visibility & stand out in the app stores Many argue that optimizing your app is the most effective marketing strategy for mobile apps and games. What are the benefits of app store optimization?Īpp store optimization is necessary if you want to get your app in front of the right users. App Store optimization (with capital letters) refers to Apple’s App Store only and doesn’t include other app stores like Google Play, Huawei App Gallery, Samsung Galaxy Store, etc. Sidenote: app store optimization (with small letters in each word) refers to all app stores.
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Before jumping into the details, let’s first quickly explore the benefits of ASO. There are many ASO goals, but the primary one is to increase the number of downloads and the number of loyal users.
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App store optimization is also not free but is the fundamental aspect you need to master to ensure the long-term success of your app. However, paid advertising comes with investment and can be challenging to pull off if you start your app journey.
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The major app stores are App Store for iOS and Google Play Store for Android apps. Ask your IT department for access if you feel this might be the case.App Store Optimization (ASO) is the process of improving app visibility in the app stores, increasing app conversion rates, and getting more downloads.
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Note: If your iPad was provided to you by the organization you work for or a school, it is possible there is software on the device that locks access to the App Store. This should return your icons to default settings and restore the App Store icon. If you still can’t find it, try resetting the home screen by selecting “ Settings” > “ General “> “ Reset” > “ Reset Home Screen Layout“. Look on other screens and within folders. It is possible that the icon is on a different home screen or in a folder. Ensure “ iTunes Store” and you will want to set it to “ On“.In iOS 11 and lower, choose “ General” > “ Restrictions“.
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In iOS12 and higher choose “ Screen Time” > “ Content Privacy & Restrictions” > “ Content Privacy” > “ Allowed Apps“.From the Home screen, swipe all the way to the left screen, then search for “App Store” to see if it appears. Also use search to see if you can find it. Check every Home screen and every folder.
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